Public Health England will be running the Be Clear on Cancer - breast cancer in women over 70 campaign from 22 February to the end of March 2018.
Be Clear on Cancer aims to help improve early diagnosis of cancer by raising awareness of symptoms and encouraging people to see their GP without delay.
The key message promoted via daytime TV adverts will be: ‘1 in 3 women who get breast cancer are over 70.’ The advert also reinforces the message that finding breast cancer early makes it more treatable.
A second message, promoted in the press and on social media, will be: ‘A lump isn’t the only sign of breast cancer’ and that women over 70 should tell their doctor if they notice any changes to their breasts.
Campaign resources are available to support local authorities, GP practices, pharmacy teams and community based partners, and can be found on the Be Clear on Cancer section on the Public Health England website.